Belisa M. Urbina

Chief Executive Officer

In 2001, along with her husband Miguel, Belisa co-founded Ser Familia, Inc., which has grown to become one of the largest Latino organizations in Georgia. Ser Familia is the leading program in Georgia providing coordinated multi-disciplinary family, social and mental health services to Latinos.

Born and raised in Puerto Rico, Belisa studied Business Administration at The University of Puerto Rico and graduated Valedictorian of her class.

She’s been a leader in the community locally and nationally. She is a member of the Prevent Child Abuse Georgia Advisory Board and Georgia’s Child Protective Services Advisory Council and is a former chairperson of Kennestone Hospital’s Regional Board of Directors. She has been a part of Georgia’s Department of Public Health COVID-19 Health Equity Council and was a member of Cobb County’s 2020 Steering Committee.

Nationally, she is a member of the Advisory Council of the National Network to Eliminate Disparities in Behavioral Health and she is often asked, by various national organizations, to give presentations about Ser Familia’s unique model for family resource centers.

She has been widely honored and recognized for her work. She was named one of Georgia’s 50 Most Influential Latinos in 2018, 2019 and 2020. In 2021, she and her husband Miguel were inducted into the Georgia Latinos’ Hall of Fame. In 2018, the Atlanta Braves chose her and Miguel as Braves’ Community Heroes. In 2017 she was honored by the Georgia Women’s Legislative Caucus with the Nikki T Randall Servant Leadership Award and recognized with the NFL Hispanic Heritage Leadership Award by the Atlanta Falcons. And in 2014, she was chosen as one of the 11WhoCare by Atlanta’s 11 Alive channel.

She is a graduate of Leadership Atlanta (2017) and the Regional Leadership Institute (2019).

Belisa has been married to Miguel for 37 years and is the mother of five adult children and grandmother of eight.