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Catalina Villarreal

Catalina Villarreal

Director of SiteLink Operations at Florence Healthcare

Board Member

Catalina Villarreal
Catalina is from Monterrey, Mexico, and came to Atlanta in 1998 to get a master’s degree in Industrial Engineering at Ga Tech. For the past 5 years, she has worked at Florence Healthcare, where she is the Director of SiteLink Operations and work closely with our customers so they can use our clinical research software to increase efficiencies and find cures faster.
Why are you passionate about the organization?
Ser Familia understands that a person is part of a family, and in order to improve an individual you must work on their whole environment. This holistic approach ensures the individual overcomes their challenges with the support of their family and allows the entire family to thrive. The pandemic particularly affected children and teens, and our youth is facing mental issues never seen before – Ser Familia is able to help this very vulnerable age group and make all the difference in the rest of their lives.
Why did you join Ser Familia?
I believe the Hispanic community is underserved and underrepresented and I believe Ser Familia can make a difference. I am happy to contribute in any way I can to diminish the gap between Hispanic
What makes you proud the most of Ser Familia?
Ser Familia’s mission focuses on the root causes of many things that hold back our community, by addressing them we can make a long-term change in families that can impact generations to come. During the past decade, Ser Familia has grown, matured, and provided services and life-saving support to hundreds of families.
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