Staff

Belisa M. Urbina

Founder and Executive Director


Belisa was born and raised in San Juan, Puerto Rico. She studied Business Administration majoring in Marketing at the University of Puerto Rico and graduated as the Valedictorian of her class. She moved to Dallas, Georgia in 1999. On 2001 she co-funded Ser Familia, Inc. Ser Familia is the leading program in Georgia that provides coordinated multi-disciplinary family services to Latinos. Through culturally relevant and sensitive programs the organization guides teens, couples, parents and families to be strong and healthy, and of value to each other and society. Through its 14 years of history, Ser Familia has served more than 30,800 Latinos. Mrs. Urbina has guided a force of 163 volunteers to provide these services. Mrs. Urbina is also the Cultural and Linguistic Proficiency Coordinator for Lookout Mountain Care Management Entity, an organization that provides support to kids that are at risk of out-of-home placement and their families. In addition, she is a member of Cobb County’s “Mobilizing for Action through Planning and Partnership’s” (MAPP) Steering Committee; Kennestone’s Hospital Regional Board of Directors’ Chairman; the REACHES Advisory Council (a program of the Georgia Partnership for Excellence in Education to support Latino students) and committee member of Mayor Kasim Reed’s “Welcoming Atlanta” initiative. She was named one of 2012 Women of the year by the national organization Womentics. Ser Familia’s youth program won the prestigious “Heart in Hand Volunteer Group Award” from United Way in Cobb County in 2012. In 2014, she was chosen as one the 11WhoCare®by Atlanta’s 11 Alive Channel and named one the 35 most influential Latinos of the past 35 years in Georgia. In 2015 she was chosen as Family Advocate of the year by the Interfaith Children's Movement. Ms. Urbina has been married to her husband Miguel for 30 years. She is the proud mother of 5 children and grandmother of 3 beautiful girls.
Belisa is the co-founder of Ser familia, has been married for 30 years and has 5 children and 3 granddaughters.

Miguel A. Urbina

Co-Founder and Programs Director


Miguel was born and raised in Puerto Rico. He studied Business Administration, majoring in Management at the University of Puerto Rico. He moved to Georgia in 1999. He has been a business owner in Cobb County since the year 2000.

In 2001 he co-founded Renovación Conyugal, Inc. which later became Ser Familia, Inc. His energy, hard work and love for this project have fueled it and allow it to grow and expand through the state, benefiting more than 3,000 Latinos every year. He has worked since the organization’s foundation as a volunteer, supervising the different programs, dedicating his efforts particularly to the couples’ program.

He is married to Belisa and is the proud father of 5 kids and grandfather of 3 beautiful girls.

Miguel is one of the co-founders of Ser Familia, his energy, hard work and love for this project have fueled it and allow it to grow and expand through the state.

Keity Meza

Program Coordinator, Georgia Latin@s Against Domestic Violence


Keity was born and raised in Barranquilla, Colombia and moved to Georgia in 2003. Keity and her husband attended a couple’s workshop in July of 2006 in preparation for their religious wedding. Since then, Keity and her husband Jesus, have been a part of Ser Familia as a volunteers for our programs.

Keity has a Bachelor’s degree in Humanities and Spanish Language from La Universidad del Atlántico in Colombia. Keity has also obtained a Human resources fundamentals certificate from Kennesaw State University. She has worked for over 10 years in the area of Human Resources for the hospitality, retail and manufacturing industries.

Throughout her career, Keity has been able to develop and implement diverse methods to recruit and retain talented personnel on the diverse fields she has been involved with. Keity is thrilled and proud to become a part of Ser Familia Staff, she has first-hand seen the benefits and rewards Ser Familia brings into our Latino community.

Keity has first-hand seen the benefits and rewards Ser Familia brings into our Latino community.

Rosa Gomez

Administrative Assistant


Rosa was born in Peru but has been living in Georgia for more than 30 years. She is married to Juan Manuel Gómez and they have three children: Ana Maria, Suzana and David. She had some experience working for a marketing firm in Atlanta and more than 15 years of experience as a bookkeeper. Rosa and her whole family have been volunteering for Ser Familia since the beginning of the program in 2001. In 2007 Rosa started working as administrative assistant and bookkeeper for Ser Familia. She brings everyday her energy, enthusiasm and devotion for this project.

Rosa has been a volunteer since the inception of Ser Familia, she has worked delivering all of our programs as well as handles our administrative work.

Maria Fernanda Araya

Case Manager


Maria Fernanda Araya was born in Costa Rica but moved to the state of Georgia along with her parents and two younger brothers in 2002. At the age of 15 she became a Ser Familia volunteer after attending the first Renovacion Juvenil retreat offered in the state of Georgia back in 2006. Maria Fernanda graduated from Georgia State University with a B.A in psychology and a minor in sociology, with magna cum laude honors. During her college years she volunteered with Latino families in Georgia affected by domestic violence and also conducted research on the topic. Maria Fernanda also has experience working with typical toddlers as well as toddlers with autism in the educational setting. She plans to obtain her master’s degree in Marriage and Family Therapy from the University of Mercer. Maria Fernanda feels passionate and committed to help make a change in the Georgian Latino community.

Maria Fernanda is one of the founding members of our youth program, she is a recent psychologist major graduate and handles case management for Ser Familia.

Mónica Martinez

Case Manager


Monica was born and raised in the Mexico City, Mexico and moved to Georgia with her husband Marco and 2 children in 2002. She has a technical administrative degree and studied 2 years of psychology from the National Autonomous University of Mexico (UNAM).

She has worked for over 25 years in the areas of sales, logistics and accounting. With her husband Marco she has been a volunteer of Ser Familia since 2007. She has been trained to deliver our couple´s program and is a certified trainer for Strengthening Families and How to avoid marrying a jerk. She´s proud to become a part of Ser Familia Staff, because she firmly believes that our programs create an impact in our Latino community.

Monica has been a volunteer of Ser Familia since 2007.

Montse Mota

Outreach Coordinator


Montse Mota was born and raised in Sabadell, Spain (Barcelona). She moved to the United States in 2006 with her husband and two daughters. She has dedicated her time to serving the community for the last 25 years. In this trajectory, she has gained a lot of experience in media, especially radio where she has worked for over 15 years. Her devotion to community work comes from the firm belief that no one can do all the work, but all of us can do our part, even if it’s small, and doing it will improve other people’s lives. One life, deserves all the effort. In mental health, Montse has worked in the field of substance abuse treatment in adolescents as a family advocate, in the prevention of underage drinking as a project coordinator and also in family education for Latino families. She works in partnership with other organizations in Georgia, to construct a stronger network to sustain our community.
One life, deserves all the effort.

Marianela Matheus, MEd, LPC, RPT

Clinical Coordinator / Counselor


Marianela Matheus has over 30 years of clinical experience that pulls from various places. She is a Bilingual Licensed Professional Counselor in the State of Georgia with a Licensure in Psychology from Universidad Catolica Andres Bello from Venezuela and a Masters in Counseling with a Specialization in Couples and Families from Georgia State University. She has obtained a Floortime Advanced Certification in developmental play therapy and is working towards becoming a Registered Play Therapist. She enjoys working with people of all ages from an analytical, neuro diversity and emotional regulation basis.

Marianela is an open-minded and compassionate therapist who uses a strength based, solution-focused approach to address the challenges her clients are facing. Her approach is to use evidenced based techniques to help empower her clients to have confidence to make better life decisions. She also helps clients assess their own readiness for change, and identify the obstacles that are preventing them from making changes and achieving their goals.

Marianela is a Bilingual Licensed Professional Counselor with vast clinical experience, she is an open-minded and compassionate therapist.

Renata Gutierrez, MA, EdM

Counselor


Renata Gutierrez is one of the Bilingual Counselors at Ser Familia. For the past twenty years, Renata has served diverse communities by providing counseling and mentoring to adults, teens, and children. Her skill set although clinically grounded is also strengthened by her experience with Program Coordination, Policy Compliance, Student Retention & Success, Team Leadership, Family Education & Support, and Community Outreach. Renata also facilitates workshops on diverse mental health issues, multicultural competence, and access & success to higher education.

Renata's humanistic approach to counseling integrates various forms of interventions that are greatly influenced by her life purpose to serve others with compassion, grace, and mercy. She believes that an egalitarian relationship with clients facilitates the transformative process of therapy by helping clients to feel empowered to improve their level of functioning across all relationships with others.

Renata attended Teachers College, Columbia University and earned her Masters of Arts and Masters in Education in Counseling Psychology. She is license eligible in the state of Georgia, and currently in the process of renewing her Licensed Associate Professional Counselor licensure.

Renata's humanistic approach to counseling integrates various forms of interventions that are greatly influenced by her life purpose to serve others with compassion, grace, and mercy.

María García, MA, LAPC, NCC

Counselor


Maria was born and raised in Mexico. She has a Bachelors degree in graphic design and moved to Georgia in 2001. After working for Turner Broadcasting Systems for 14 years and life changing events she decided to change careers and obtained her Master's degree in Community Counseling.

Maria is a Bilingual Licensed Associate Professional Counselor in the state of Georgia. She is a solution-focused counselor dedicated to help children, individuals, families and couples achieve lifetime goals. With compassion and practical feedback, she incorporates conventional and alternative approaches helping clients overcome life challenges as well as long standing patterns.

Maria incorporates conventional and alternative approaches helping clients overcome life challenges as well as long standing patterns.

Juan Marrero Toledo, McMFCC

Counselor


Juan Marrero Toledo, McMFCC has been working with marriages for over 25 years. He has a master in counseling from Phoenix University with a specialty in Families, Marriage, and Children. He is a member of the Counseling Association of Puerto Rico. He has a bachelors in business administration from the Metropolitan University (UMET) of San Juan, Puerto Rico and a certification of Human Resources and Labor Rights from the Superior Education Institute.

In his work experience Juan has been president of the Fernando Martinez Caula Foundation (2001-2003). Speaker and Couple´s mentor at Renovación Conyugal Puerto Rico (1988 – 2010). He has participated in the family congress in Costa Rica, as well as several Radio programs and TV in Puerto Rico. He is a producer and manager of the program “Mi Otra Mitad” on Tiva Tv channel 8.1 in Puerto Rico. In his practice Juan focuses on creating an environment of empathy with the client so that therapy can be effective. His focus is directed to a humanist therapy that serves as support to help people resolve difficulties and conflicts that can arise in their journey, helping them create a better quality of life.

Juan focuses on creating an environment of empathy with the client so that therapy can be effective.