Board Members

Enrique Garza

Chairman of the Board

Born and raised in Mexico City, Mexico, Enrique is a Strategic Sourcing professional with 23 years of experience. Enrique currently works at The Clorox Company in the Product Supply Organization. Before that, Enrique worked at Procter and Gamble in the USA and Latin America, where he held different roles in Product Supply. Enrique holds a BS in Mechanical Electrical Engineering from the National Autonomous University of Mexico (UNAM). Enrique lives in Marietta with his wife Araceli and their two kids. Enrique enjoys practicing sports, social life, and volunteering at Ser Familia.

Strategic Sourcing professional with 23 years of experience, currently works at the Clorox Company in the product supply organization.

Tony Gonzalez


Tony is a seasoned energy industry professional and MBA with engineering, project management, and consulting experience in a variety of areas, including Distribution Management Systems, HR Operations & Recruiting, and Distribution Engineering Design & Construction. His management experiences include Geographical Information Systems, Distribution Control Center, and Transmission Control Center. Today, Tony is a Corporate Communication Manager and is responsible developing goals, budgets, metrics and measures that support corporate communication strategies.

Tony graduated from Fort Valley State University with a Bachelor's in Mathematics, Georgia Tech with a Bachelor's in Electrical and Computer Engineering and Georgia State with MBA finance and risk management. He has a passion for philanthropy and his skills include leadership, strategic planning and implementation, project management, change management, consulting, and engineering. He is currently works at Georgia Power as a Corporate Communication Manager.

Tony is a seasoned energy industry professional and MBA with engineering, project management, and consulting experience in a variety of areas. He currently works at Georgia Power as a Corporate Communication Manager.

Bertha DiMarco Davis


Born and raised in Venezuela, Bertha is a Global Supply Chain professional with over 15 years of extensive experience working for Fortune 500 companies. Bertha has a BS Degree in Economics from Universidad de Carabobo in Valencia, Venezuela. She moved to Atlanta in 1991 to pursue her MBA at Mercer University. After finishing her MBA, She started her corporate career at Eli Lilly Venezuela in 1993. Then move to the Textile Industry and worked for Russell Corporation for 9 years where she was responsible for developing International Logistics strategies for multiple business units. She also worked in the automobile Industry for a couple of years as a consultant in the International Logistics area. After an intensive corporate career Bertha, her husband and his partner made the decision to open a Microbrewery, which is how Red Hare Brewing was born. She manages all the finances and support special projects as needed for Red Hare. Bertha is happily married to Roger Davis and they have a son. They live in Marietta, Ga.

Global Supply Chain professional for a variety of fortune 500 companies. Co-owner of the Red Hare Brewing.

Jennifer Peinado


Jennifer is a marketing and communication professional with a Bachelor’s Degree in Communication from Kennesaw State University. Jennifer gained extensive Broadcast and Television experience working as a News Producer and Reporter for Telemundo Atlanta, a Spanish-language television station. During her time as a Journalist, Jennifer received two EMMY® awards and three nominations from the National Academy of Television Arts & Sciences, Southeast region. She was also recognized by SafePath Children’s Advocacy Center in 2013 with a Prevention Award for her efforts in raising awareness about child abuse in a two-part special segment.

Jennifer now holds a Consumer Marketing position at Cobb EMC, where she is responsible for customer engagement through different marketing channels including monthly newsletters, events and digital media. She manages and executes several community sponsorships.

Jennifer is passionate about informing the community around her about important issues as well as information that improves and enhances their quality of life. She currently resides in Kennesaw, GA with her husband and English bulldog.

Jennifer is a marketing and communication professional, and an EMMY® award winning journalist. She currently holds a Consumer Marketing position at Cobb EMC.

Jose O. Rodriguez

M.D., MBA, FAAP - Past Chairman

Born and raised in Puerto Rico and living in Georgia since 1981. Board Certified Pediatrician practicing in Cobb County since 1984. Faculty appointment in two medical schools teaching third and fourth year medical students in Pediatrics. Former Chairman of Pediatrics at WellStar Kennestone Hospital and former Chairman of the Board WellStar Kennestone Regional Board; Georgia Chapter American Academy of Pediatrics District #2 (Cobb and Douglas County) and Representative, Member of the Advisory Board Georgia Office of Child Advocate.

Happily married since 1978 and proud father of two daughters physicians. Involved in Ser Familia since 2002.

Board Certified Pediatrician. Faculty member in two medical schools, Member of the Advisory Board Georgia Office of Child Advocate.

Michelangelo Ho

Chairman Business Development Committee

Michelangelo was born and raised in Santo Domingo, Dominican Republic. He joined Ser Familia in 2012 as Board Member and Chairman of the Advisory Committee. Afterwards, he became Chairman Business Development Committee with the task of Strategic Planning and Organizational Growth.

Michelangelo is a technology innovator and entrepreneur turning ideas into successful companies and business units with a $50M revenue responsibility. He Co-Founded an internet startup with an exit, scaled and/or turned around two ventured backed mobile companies as Head of Product, and led large product innovation efforts at several Fortune 200 companies across mobile payments, software, and wireless. Currently, he is the Head of the Financial Technology (FinTech) Accelerator Program at the ATDC at Georgia Tech, ranked as one of the world’s top technology incubators.

Michelangelo earned B.S. and M.S. degrees in Electrical Engineering from Mercer University, an MBA from Georgia Tech, and graduated from Harvard Business School’s Leading Product Development program. He enjoys spending time with his wife Britta and daughters Isabella and Christina.

Technology innovator and entrepreneur. Currently, President of Veritas Product Group, LLC and financial technology catalyst at the ATDC at Georgia Tech.

Linda Perez

Chairman Marketing Committee

Born and raised in Bogota, Colombia. Linda is an award-winning journalist and now copywriter for a local advertising agency targeting the Hispanic market. She moved to Atlanta in 2003 and has worked at different media outlets, including Mundo Hispánico, the largest Hispanic newspaper in the state of Georgia. As an education and health reporter, she is very aware of the different issues that Latino families face in the state. Linda has a Master's Degree in Communications from Georgia State University. She is also a flamenco dancer. Linda lives in Norcross with her husband, daughter and son.

Award-winning journalist, former reporter at Mundo Hispánico. Currently she is a copywriter for a local advertising agency targeting the Hispanic market.

Alejandro Coss

Mr. Alejandro Coss is the President of the Latin American Chamber of Commerce of Georgia, one of the largest business organizations in Atlanta with close to a thousand members, and has become a dynamic force promoting and uniting the Georgia business community.

With over 18 years of experience in finance, economic development and trade promotion working for the Mexican Government, Mr. Coss has work both in Mexico and the U.S. Previous to his current position He was in charge of the Trade Commission of Mexico -Bancomex office in Atlanta and was in responsible of the promotion of Mexican exports to the southeast and the promotion of foreign investment in Mexico.

Mr. Coss holds a degree in Business Management from the University of Chihuahua, Mexico and post-graduate course in International Trade from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico.

President of the Latin American Chamber of Commerce of Georgia. Formerly in charge of the Trade Commission of Mexico - Bancomex office in Atlanta.

Miles Crowe

Miles is a lifetime resident of the Atlanta area. He graduated from Kennesaw State University in 1988 with a BS in Public and Social Services. Miles is married to Monica Alvarez Crowe and they have two awesome children. Miles and Monica started a countertop company in 2003 called Crowe Custom Countertops.

The company has grown to 3 locations and employs more than 100 people. Crowe Custom Countertop is a leader in the countertop industry and has been recognized for developing new industry standards in production, marketing, and sales. Other than his family, Miles' main passion is fishing.

Marta Rodriguez DeLoach

Marta Rodriguez-DeLoach is the customer service manager for Metro West and Metro South Regions, serving over 450,000 customers. In this role, she is responsible for leading activities that maximize customer satisfaction, employee development, direction and motivation for the Customer Service Team and Region Energy Services in Metro West and Metro South Regions, which include the Smyrna, Austell, Greenbriar, Forest Park, Jonesboro and Londonberry local offices.

A native of Ponce, Puerto Rico, Marta is the first Latina and first woman managing two regions and two different business units for Georgia Power. She earned a Bachelor's Degree in Humanities from the University of Puerto Rico. Marta lives in Acworth with her husband and children.